The subject for my peer review is Zoe Arnold Sharon Vedova’s blog page The Armageddon and Me. Zoe’s page is interesting and different. The page is basically a quirky and satirical take on life after the Armageddon with insightful little bites into how life “used to be”. It’s a kick, for sure. Monique Sherrett states that “storytelling for business is important. It builds understanding, emotional connections and develops relationships. All things companies want”. (Sherrett, 2012)Whether Zoe plans to carry this page past this class or not doesn’t really matter because she shows on the site that she already has the skills that she needs when it comes to storytelling and its relation to professional branding. On her site, through her blogs, she shows that she can use the art of story telling to engage in interesting commentary and satirical takes on facets of society from an interesting angle. That angle being, the end of the world. It’s interesting and its fun and she’ll be able to use it when this class is over.
If I were to make any criticisms to her site is that the site doesn’t say all that much about her. The reader may enjoy the immersion into this dystopia world she’s crafted that’s left her alone to reflect on what used to be, but there is a disconnect without there being a human to connect with. This is understandable though since her blog is largely dependant on the character and voice she has established through her site.
The design element of her website is interesting and has plenty of contrast with the contact. When you see the word “armageddon” you think doom and gloom but when a viewer sees this site there is plenty of flair and character to be seen in how it has been put together. Zoe uses GIFs as links to her various entries ranging from an exploding house to a sky alight with lightening. She finds a way of matching the dystopian element of her blog with some fun in how she presents her layout.